A true Irish success story beginning in 1992 with its first service station in West Dublin, Applegreen is the No.1 motorway service operator in Ireland. Now with over 400 sites across Ireland, UK and USA, it employs over 5,300 people.
Our partnership began in 2012 when Deli Lites co-owner, Jackie Reid, spotted an opportunity with ‘heat to eat’ sandwiches and bakery ranges, especially for Applegreen’s A Cafe customers.
So successful were these ranges, 12 months later we were awarded the entire pre-pack sandwiches, wraps and salads contract, manufacturing under Applegreen’s ‘Bakewell’ brand.
Our products proved an instant hit with Applegreen’s consumers and resulted in a 30% sales uplift. Innovation in product ranges and packaging, as well as delivering the freshest possible products direct to store daily was the key to success then, and still is today.
"We have been working with Deli Lites as our sandwich category partner for the last 7 years. Deli Lites have helped us achieve category growth through their quality of supply and innovative ranging. They are professional in the management of our business and certainly go beyond the call of duty to ensure they service our sites well. The new artisan bakery adds another dimension to their current service and enables Deli Lites to give one stop solution for our stores. I would certainly recommend Deli Lites as a high quality and creative fresh manufacturer."
